Privacy policy 

 

1. Data protection at a glance

General notes

The following notes provide a simple overview of what happens to your personal data when you visit the Can Do GmbH website. Personal data are all data with which you can be personally identified. For detailed information on the subject of data protection, please refer to our data protection declaration listed below this text.

 

Data collection on this website

Who is responsible for data collection on this website?

The data processing on this website is carried out by Can Do GmbH. Our contact details can be found in the imprint of this website.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may be data that you enter into a contact form, for example.
Other data is collected automatically or with your consent by our IT systems when you visit the website. These are mainly technical data (e.g. internet browser, operating system or time of the page call). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure that the website is provided without errors. Other data can be used to analyse your user behaviour.

What rights do you have regarding your data?

You have the right to receive information free of charge about the origin, recipient and purpose of your stored personal data at any time. You also have the right to demand the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent for the future at any time. In addition, you have the right to demand, under certain circumstances, the restriction of the processing of your personal data. Furthermore, you have the right of appeal to the competent supervisory authority.
You can contact us at any time at the address given in the imprint for this and other questions on the subject of data protection.

Analysis tools and third-party tools

When you visit this website, your surfing behaviour can be statistically evaluated. This is mainly done with so-called analysis programs.
You will find detailed information on these analysis programs in the following data protection declaration.

 

2. Hosting and content delivery networks (CDN)

External Hosting

This website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the hoster's servers. This may include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated by a website.

The use of the hoster is for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b DSGVO) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f DSGVO)

Our hoster will only process your data to the extent necessary to fulfil its performance obligations and will follow our instructions with regard to this data.

Conclusion of a contract for order processing

In order to guarantee data protection compliant processing, we have concluded a contract for order processing with our host.

Cloudflare

We use the service "Cloudflare". The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter "Cloudflare").

Cloudflare offers a worldwide distributed content delivery network with DNS. Technically, the transfer of information between your browser and our website is routed through Cloudflare's network. This enables Cloudflare to analyse the data traffic between your browser and our website and to serve as a filter between our servers and potentially malicious data traffic from the internet. Cloudflare can also use cookies or other technologies for the recognition of internet users, but these are only used for the purpose described here.

The use of Cloudflare is based on our legitimate interest in the most error-free and secure provision of our website (Art. 6 para. 1 lit. f DSGVO).
Data transmission to the USA is based on the standard contractual clauses of the EU Commission.
Details can be found here: https://www.cloudflare.com/media/pdf/cloudflare-customer-dpa.pdf. 

Further information on security and data protection in cloudflare can be found here: https://www.cloudflare.com/privacypolicy/. 

Conclusion of a contract for contract processing

In order to guarantee data protection compliant processing, we have concluded a contract for order processing with Cloudflare.

 

 

3. General notes and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations and this data protection declaration.

When you use this website, various personal data is collected.
Personal data are data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how we do this and for what purpose.

We would like to point out that data transmission over the Internet (e.g. communication by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.

 

Information about the responsible party (referred to as the “controller” in the GDPR)

The person responsible for data processing on this website is
Can Do GmbH
Implerstr. 26
81371 Munich
Phone: +49 (0)89 - 51 265 100
E-mail: cando@can-do.de

Responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Storage duration 

Unless a more specific storage period has been specified in this data protection declaration, your personal data will remain with us until the purpose for which it was collected ceases to apply. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g. storage periods under tax or commercial law); in the latter case, the deletion will take place after these reasons have ceased to apply.

Note on data transfer to the USA

Among other things, our website includes tools from companies based in the USA. If these tools are active, your personal data may be transferred to the US servers of these companies. Please note that the USA is not a safe third country in the sense of the EU
data protection law are. US companies are required to provide personal data to
to the security authorities, without you as the person concerned being able to take legal action against this. It cannot therefore be excluded that US authorities (e.g. secret services) may process, evaluate and permanently store your data on US servers for monitoring purposes. We have no influence on these processing activities.

 

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke any consent already given at any time. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.

 

Right to object to data collection in special cases and to direct advertising (Art. 21 DSGVO)

IF THE DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 ABS. 1 LIT. E OR F DSGVO, YOU SHALL HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, INCLUDING PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN ESTABLISH COMPELLING LEGITIMATE GROUNDS FOR PROCESSING
EVIDENCE THAT OUTWEIGHS YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (CONTRADICTION ACCORDING TO ART. 21 PARA. 1 DSGVO).

IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING, INCLUDING PROFILING, INSOFAR AS IT IS CONNECTED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION ACCORDING TO ART. 21 PARA. 2 DSGVO).

 

Right of appeal to the competent supervisory authority

In the event of infringements of the DSGVO, those affected have a right of appeal to
The Member State in which they have their habitual residence, their place of work or the place where the suspected infringement is committed. The right of appeal shall be without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data, which we process automatically on the basis of your consent or in fulfilment of a contract, handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only take place to the extent that it is technically feasible.

SSL or TLS encryption

This site uses for security reasons and to protect the transmission of confidential content, such as for
Example Orders or inquiries, which you send to us as site operator, an SSL or TLS-
Encryption. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If the SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If there is an obligation to provide us with your payment data (e.g. account number for direct debit authorisation) after the conclusion of a contract with costs, this data is required for payment processing.

The payment transactions via the usual means of payment (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. An encrypted connection recognizes

Information, deletion and correction

Within the framework of the applicable legal provisions, you have the right to free
Information about your stored personal data, its origin and recipients and the purpose of data processing and, if applicable, a right to correct or delete this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time at the address given in the imprint.

Right to limitation of processing

You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time at the address given in the imprint. The right to restrict processing exists in the following cases:

• If you dispute the correctness of your personal data stored with us, we usually need time to check this. You have the right to demand the restriction of the processing of your personal data for the duration of the examination.
• If the processing of your personal data was/is unlawful, you may request the restriction of the processing of your data instead of its deletion. If we no longer need your personal data, but you do need it to exercise, defend or assert legal claims, you have the right to demand restriction of the processing of your personal data instead of deletion.
• If you have lodged an objection in accordance with Art. 21 para. 1 DSGVO, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests outweigh the interests of the parties concerned, you have the right to demand that the processing of your personal data be restricted.
• If you have restricted the processing of your personal data, these data - apart from their storage - may only be processed with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.

 

4. Data collection on this website

Cookies

Our Internet pages use so-called "cookies". Cookies are small text files and are aimed at
your terminal device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your terminal device until you delete them yourself or until they are automatically deleted by your web browser.

In some cases, cookies from third-party companies may also be stored on your terminal device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for the processing of payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping basket function or the display of videos). Other cookies are used to evaluate user behaviour or display advertisements.

Cookies, which are used to carry out the electronic communication process (necessary cookies) or to
Provided that certain functions that you request (functional cookies, e.g. for the shopping basket function) or that are required to optimise the website (e.g. cookies for measuring the web audience) are stored on the basis of Art. 6 para. 1 lit. f DSGVO, unless another legal basis is given. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of his services. If consent to the storage of cookies has been requested, the storage of the cookies in question will be carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a DSGVO); the consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or generally
and activate the automatic deletion of cookies when the browser is closed. Disabling cookies may limit the functionality of this website.

Revoke cookies 

 

However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.

Server log files

• The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
   
  
  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

  
  This data is not merged with other data sources.
  
  These data are recorded on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimisation of his website - for this purpose the server log files must be recorded.

 

Use of the CRM system HubSpot

We use the CRM and marketing automation system HubSpot, from the provider HubSpot Inc. (25 First Street, 2nd Floor, Cambridge, MA 02141, USA) with branches in Ireland (One Dockland Central, Dublin 1, Ireland) and Germany (Koppenstrasse 93, 10243 Berlin). The legal basis for the use of HubSpot is our legitimate interest in the efficient and rapid processing of user enquiries and the optimisation of our online offer in accordance with Art. 6 Para. 1 lit. f DSGVO. 

HubSpot helps us in particular to efficiently provide the following aspects of the website:

• Consent Management to manage the cookie preferences of the website visitor
• Content management for the administration of the website
• Analysis and marketing (see point 6 of the privacy policy)
• Newsletter marketing / provision of downloads (see point 7 of the privacy policy)
• Social Media Publishing & Reporting
• Contact management (e.g. user segmentation & CRM)
• Landing pages and contact forms on the website
• Comment function on the website
• Registration function on the website

We have concluded an order processing contract with HubSpot in accordance with Art. 28 DSGVO and fully implement the strict requirements of the German data protection authorities when using HubSpot.
HubSpot has assured us that the data processing is hosted exclusively on servers within the EU. However, it is possible that within the scope of our contractual relationship with HubSpot data may be transferred to the USA. In HubSpot's Data Processing Addendums, data transmission to the USA is based on the standard contractual clauses of the EU Commission.
Details can be found here: https://www.hubspot.de/data-privacy/privacy-shield .

For more information about HubSpot's privacy policy, click here and for information about the cookies used by HubSpot, click here.

 

Contact form

If you send us enquiries via the contact form, your details will be taken from the enquiry form including the contact data you provide there for the purpose of processing the enquiry
and stored by us in case of follow-up questions. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 para. 1 lit. b DSGVO, insofar as your enquiry is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a DSGVO), provided that the enquiry has been made.

The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent to its storage or the purpose for which it was stored ceases to apply (e.g. after your enquiry has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.

Registration on this website

You can register on this website to use additional features on the site. We will only use the data entered for this purpose for the purpose of using the respective offer or service for which you have registered. The mandatory data requested during registration must be provided in full. Otherwise we will refuse the registration.

In the event of important changes, for example in the scope of the offer or technically necessary changes, we will use the e-mail address provided during registration to inform you in this way.

The data entered during registration is processed for the purpose of implementing the user relationship established by the registration and, if applicable, for the initiation of further contracts (Art. 6 para. 1 lit. b DSGVO).

The data entered during registration is stored by us for as long as you are registered on this website and is then deleted. Legal retention periods remain unaffected.

 

Comment function on this website

Comment function in the Can Do User Blog
In the Can Do User Blog, users have the opportunity to comment on our articles. For the comment function, in addition to your comment and the nickname you have chosen, information about the time of the comment is also saved.

Storage of the IP address
Our comment function stores the IP addresses of users who post comments. Since we check comments on this website before they are activated, we need this data to be able to take action against the author in the event of legal violations such as insults or propaganda.

Storage period of the comment
The comments and the associated data are stored and remain on this website until the commented content has been completely deleted or the comments have to be deleted for legal reasons (e.g. insulting comments).

Contact by Can Do in case of submission of your email address
In addition, you have the option of voluntarily providing your email address. In this way we can contact you directly to answer your comment.

If you wish to do so, you will receive a confirmation email to check whether you are the owner of the email address you have entered. You can cancel this function at any time via a link in the info mails.

Legal basis
The storage of comments and contact by Can Do in the case of voluntary provision of your email address is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke any consent you have given at any time. All you need to do is send us an informal message by email. The legality of the data processing operations already carried out remains unaffected by the revocation.

As already described elsewhere in this privacy policy, the CRM tool HubSpot is used for the comment function on our website. The legal basis for the use of HubSpot are our legitimate interests in the efficient and rapid processing of user enquiries and the optimisation of our online offer in accordance with Art. 6 Para. 1 lit. f DSGVO.

Use of a chatbot for contact and communication

 

 

5. Information on data processing for contacting us through a form on this website

5.1 Contact form

You will receive information about your request and our software and services via e-mail and telephone. As a prospective customer or customer you have usually requested this information via the contact form, via our telephone or via e-mail. If you send us enquiries via the contact form, your details will be taken from the enquiry form including the contact data you provide there for the purpose of processing the enquiry and stored by us in case of follow-up questions. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 para. 1 lit. b DSGVO, insofar as your enquiry is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of the enquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a DSGVO), provided that the enquiry has been made.

The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent to its storage or the purpose for which it was stored ceases to apply (e.g. after your enquiry has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.

 

5.2 Trail version / Demo

You will receive information about your testing/demo request via e-mail and telephone. You have usually requested this from us by sending in a form. In addition, we will contact you on topics related to our products and services. You have the possibility to revoke your consent at any time by unsubscribing from the respective mailing list or by contacting us.

News about products and services of the Can Do GmbH (Marketing Consent Statement):
Subject to applicable terms and conditions and your consent, the Can Do GmbH may use your name, e-mail and postal address, telephone number, job title and basic information about your employer (name, address, industry and company size) and an interaction profile based on your previous interactions with Can Do GmbH (previous purchases, participation in webinars, seminars or events) to keep you informed about information regarding our software and services, our company or your request regarding our content offers (whitepapers, eBooks, checklists, posters, etc.) and webinars. You have the possibility to withdraw your consent at any time by unsubscribing from the respective mailing list or by contacting us.

We use the services of the software manufacturer HubSpot to process your request and send you e-mails. HubSpot is a software company from the USA with offices in Ireland (One Dockland Central, Dublin 1, Ireland) and Germany (Koppenstrasse 93, 10243 Berlin). The service we use is an integrated software solution with which we manage customer data and cover various aspects of our online marketing. These include, among others: E-mail marketing (newsletters and automated mailings, e.g. to provide downloads) and contact management (e.g. user segmentation & CRM). The legal basis for this type of data processing is your consent, Art. 6 para. 1 lit. a DSGVO, e.g. in the context of ordering newsletters or registering on our website.
We use the tracking tool of our newsletter service provider HubSpot for the purpose of tailoring our newsletters to your needs and continuously optimising them.

With a tracking pixel in e-mails we record the opening, or via tracking link the click on a link in the e-mail. The information is used to evaluate the use of the e-mails, to compile reports on e-mail activity and to provide other services associated with e-mail use for marketing purposes and to tailor the design of these e-mails to suit requirements. This information is not transferred to third parties, unless required by law.

You may object to the sending of newsletters and mailings by HubSpot at any time with effect for the future by clicking on the unsubscribe link in the respective e-mail. If, for example, you unsubscribe to your newsletter, your data will be deleted as far as possible.

We have concluded an order processing contract with HubSpot in accordance with Art. 28 DSGVO and fully implement the strict requirements of the German data protection authorities when using HubSpot.

HubSpot has assured us that the data processing is hosted exclusively on servers within the EU. However, it is possible that within the scope of our contractual relationship with HubSpot data may be transferred to the USA.

In HubSpot's Data Processing Addendums, data transmission to the US is based on the standard contractual clauses of the EU Commission.
Details can be found here: https://www.hubspot.de/data-privacy/privacy-shield. 

 

 

5.3 Newsletter

You will receive a newsletter via e-mail at regular intervals with information about Can Do GmbH, interesting facts, product news and updates on our products and services. You have the possibility to revoke your consent at any time by unsubscribing from the respective mailing list or by contacting us.

For our newsletter we use the services of the software manufacturer HubSpot. HubSpot is a software company from the USA with offices in Ireland (One Dockland Central, Dublin 1, Ireland) and Germany (Koppenstrasse 93, 10243 Berlin). The service we use is an integrated software solution with which we manage customer data and cover various aspects of our online marketing. These include, among others: E-mail marketing (newsletters and automated mailings, e.g. to provide downloads) and contact management (e.g. user segmentation & CRM). The legal basis for this type of data processing is your consent, Art. 6 para. 1 lit. a DSGVO, e.g. in the context of ordering newsletters or registering on our website.

We use the tracking tool of our newsletter service provider HubSpot for the purpose of tailoring our newsletters to your needs and continuously optimising them. With a tracking pixel in the newsletter we record the opening, or via tracking link the click on a link in the newsletter. The information is used to evaluate the use of the newsletters, to compile reports on the newsletter activity and to provide other services associated with the use of the newsletter for marketing purposes and to design these newsletters in line with requirements. This information is not transferred to third parties, unless required by law.

You may object to the sending of newsletters and mailings by HubSpot at any time with effect for the future by clicking on the unsubscribe link in the respective e-mail. If, for example, you unsubscribe to your newsletter, your data will be deleted as far as possible.

We have concluded an order processing contract with HubSpot in accordance with Art. 28 DSGVO and fully implement the strict requirements of the German data protection authorities when using HubSpot.

HubSpot has assured us that the data processing is hosted exclusively on servers within the EU. However, it is possible that within the scope of our contractual relationship with HubSpot data may be transferred to the USA.

In HubSpot's Data Processing Addendums, data transmission to the US is based on the standard contractual clauses of the EU Commission.
Details can be found here: https://www.hubspot.de/data-privacy/privacy-shield. 

 

 

5.4 Download (Whitepaper, eBook, etc.)

You will receive information about your download request (eBook, whitepaper etc.) via e-mail and telephone. You have usually requested this from us by sending in a form. In addition, we will contact you on topics related to our products and services. You have the possibility to revoke your consent at any time by unsubscribing from the respective mailing list or by contacting us.

News about products and services of the Can Do GmbH (Marketing Consent Statement):
Subject to applicable terms and conditions and your consent, the Can Do GmbH may use your name, e-mail and postal address, telephone number, job title and basic information about your employer (name, address, industry and company size) and an interaction profile based on your previous interactions with Can Do GmbH (previous purchases, participation in webinars, seminars or events) to keep you informed about information regarding our software and services, our company or your request regarding our content offers (whitepapers, eBooks, checklists, posters, etc.) and webinars. You have the possibility to withdraw your consent at any time by unsubscribing from the respective mailing list or by contacting us.

We use the services of the software manufacturer HubSpot to process your download request and send you e-mails. HubSpot is a software company from the USA with offices in Ireland (One Dockland Central, Dublin 1, Ireland) and Germany (Koppenstrasse 93, 10243 Berlin). The service we use is an integrated software solution with which we manage customer data and cover various aspects of our online marketing. These include, among others: E-mail marketing (newsletters and automated mailings, e.g. to provide downloads) and contact management (e.g. user segmentation & CRM). The legal basis for this type of data processing is your consent, Art. 6 para. 1 lit. a DSGVO, e.g. in the context of ordering newsletters or registering on our website.

We use the tracking tool of our newsletter service provider HubSpot for the purpose of tailoring our newsletters and e-mails to your needs and continuously optimising them. With a tracking pixel in e-mails we record the opening, or via tracking link the click on a link in the e-mail. The information is used to evaluate the use of the e-mails, to compile reports on e-mail activity and to provide other services associated with e-mail use for marketing purposes and to tailor the design of these e-mails to suit requirements. This information is not transferred to third parties, unless required by law. You may object to the sending of newsletters and mailings by HubSpot at any time with effect for the future by clicking on the unsubscribe link in the respective e-mail. If, for example, you unsubscribe to your newsletter, your data will be deleted as far as possible.

 

We have concluded an order processing contract with HubSpot in accordance with Art. 28 DSGVO and fully implement the strict requirements of the German data protection authorities when using HubSpot.

HubSpot has assured us that the data processing is hosted exclusively on servers within the EU. However, it is possible that within the scope of our contractual relationship with HubSpot data may be transferred to the USA.

In HubSpot's Data Processing Addendums, data transmission to the US is based on the standard contractual clauses of the EU Commission.
Details can be found here: https://www.hubspot.de/data-privacy/privacy-shield. 

 

5.5 Customer information

You will receive a newsletter at regular intervals with customer information about Can Do GmbH, interesting facts, new products and updates. We send you these e-mails because we would like to keep you informed about news as an existing customer. The legal basis for sending the newsletter to you as our existing customer is our legitimate interest in pursuing our business interests and purposes, in accordance with Art. 6 lit. f DSGVO. You have the possibility to object to receiving our newsletter at any time by unsubscribing from the respective mailing list or by contacting us. In the event that you are a new customer, the legal basis for sending our newsletter is the consent you have given us in accordance with Art. 6 lit. a DSGVO.

For our newsletter we use the services of the software manufacturer HubSpot. HubSpot is a software company from the USA with branches in Ireland (One Dockland Central, Dublin 1, Ireland) and Germany (Koppenstrasse 93, 10243 Berlin). The service we use is an integrated software solution with which we manage customer data and cover various aspects of our online marketing. These include, among others: E-mail marketing (newsletters and automated mailings, e.g. to provide downloads) and contact management (e.g. user segmentation & CRM). The legal basis for this type of data processing is your consent, Art. 6 para. 1 lit. a DSGVO, e.g. in the context of ordering newsletters or registering on our website.

We use the tracking tool of our newsletter service provider HubSpot for the purpose of tailoring our newsletters to your needs and continuously optimising them. With a tracking pixel in the newsletter we record the opening, or via tracking link the click on a link in the newsletter. The information is used to evaluate the use of the newsletters, to compile reports on the newsletter activity and to provide other services associated with the use of the newsletter for marketing purposes and to design these newsletters in line with requirements. This information is not transferred to third parties, unless required by law. You may object to the sending of newsletters and mailings by HubSpot at any time with effect for the future by clicking on the unsubscribe link in the respective e-mail. If, for example, you unsubscribe to your newsletter, your data will be deleted as far as possible.

We have concluded an order processing contract with HubSpot in accordance with Art. 28 DSGVO and fully implement the strict requirements of the German data protection authorities when using HubSpot.

HubSpot has assured us that the data processing is hosted exclusively on servers within the EU. However, it is possible that within the scope of our contractual relationship with HubSpot data may be transferred to the USA.

In HubSpot's Data Processing Addendums, data transmission to the US is based on the standard contractual clauses of the EU Commission.
Details can be found here: https://www.hubspot.de/data-privacy/privacy-shield.

 

6. Can Do GmbH Marketing Consent Statement

News about products and services of the Can Do GmbH (Marketing Consent Statement): 

Subject to applicable terms and conditions and your consent, the Can Do GmbH may use your name, e-mail and postal address, telephone number, job title, and basic information about your employer (name, address, industry, and company size) and an interaction profile based on your previous interactions with Can Do GmbH (previous purchases, participation in webinars, seminars, or events) to keep you informed about information regarding our software and services, our company, or your inquiry regarding our content offerings (whitepapers, eBooks, checklists, posters, etc.) and webinars. You have the possibility to withdraw your consent at any time by unsubscribing from the respective mailing list or by contacting us.

7. Soziale Medien

Social media plugins with Shariff

This website uses plugins from social media (e.g. Facebook, Twitter, Instagram, Pinterest, XING, LinkedIn, Tumblr).

You can usually recognize the plugins by the respective social media logos. In order to guarantee data protection on this website, we only use these plugins in conjunction with the so-called "Shariff" solution. This application prevents the plugins integrated on this website from transmitting data to the respective provider as soon as you enter the site for the first time.

Only when you activate the respective plugin by clicking the corresponding button, a direct connection to the provider's server is established (consent). As soon as you activate the plugin, the respective provider receives the information that you have visited this website with your IP address. If you are simultaneously logged in to your respective social media account (e.g. Facebook), the respective provider can assign the visit to this website to your user account.

Activating the plugin constitutes consent within the meaning of Art. 6 para. 1 lit. a DSGVO. You can revoke this consent at any time with effect for the future.

 

Further information on the Shariff solution can be found on the pages of Heise Medien Gmbh & Co. KG at http://m.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.

Facebook Plugins (Like & Share button)

This website integrates plugins of the social network Facebook. This service is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

You can recognize the Facebook plugins by the Facebook logo or the "Like Button" ("Like") on this website. You can find an overview of the Facebook plugins here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

When you visit this website, the plugin establishes a direct connection between your browser and the Facebook server. This tells Facebook that you have visited this website with your IP address. If you click the Facebook "Like-Button" while you are logged in to your Facebook account, you can link the contents of this website on your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. You can find further information on this in the Facebook privacy policy at: https://de-de.facebook.com/privacy/explanation. 

If you do not want Facebook to be able to assign visits to this website to your Facebook user account, please log out of your Facebook user account.
The use of the Facebook plugins is based on Art. 6 para. 1 lit. f DSGVO. The Website operators have a legitimate interest in the widest possible visibility in the social media. If the relevant consent has been requested, processing shall be carried out exclusively on the basis of Art. 6 para. 1 letter a DSGVO; consent may be revoked at any time.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission.
Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381. 

Facebook Pixel

This website uses Facebook to measure conversions of visitor action pixels. This service is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the United States and other third countries. 

In this way, the behaviour of visitors to the site can be tracked after they click on a Facebook advertisement was forwarded to the website of the provider. This allows the effectiveness of the Facebook Ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The collected data is anonymous to us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy. This allows Facebook to allow advertisements to be placed on pages within Facebook and outside of Facebook. This use of data cannot be influenced by us as a site operator.

The use of Facebook pixels is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures, including social media.

If a corresponding consent has been requested (e.g. consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission.
Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

You can find further information on the protection of your privacy in the Facebook data protection information: https://de-de.facebook.com/about/privacy/. 

You can also disable the remarketing feature "Custom Audiences" in the Advertising Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this.

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website:
http://www.youronlinechoices.com/de/praferenzmanagement/. 

Twitter Plugin

This website incorporates functions of the Twitter service. These functions are offered by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland. By using Twitter and the "Re-Tweet" feature, the websites you visit will be linked to your Twitter account and shared with other users. Data is also transferred to Twitter. We would like to point out that we, as the provider of the sites, have no knowledge of the content of the transmitted data or its use by Twitter. Further information on this can be found in the Twitter privacy policy at: https://twitter.com/de/privacy. 

The Twitter plugin is used on the basis of Art. 6 para. 1 lit. f DSGVO. The Website operators have a legitimate interest in the widest possible visibility in the social media. If the relevant consent has been requested, processing shall be carried out exclusively on the basis of Art. 6 para. 1 letter a DSGVO; consent may be revoked at any time.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission.
Details can be found here: https://gdpr.twitter.com/en/controller-to-controller-transfers.html. 

You can change your privacy settings on Twitter in the account settings at https://twitter.com/account/settings. 

Instagram Plugin

This website incorporates functions of the Instagram service. These functions are offered by Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to this website with your account. We would like to point out that we, as the provider of the sites, have no knowledge of the content of the data transmitted or of how Instagram uses it.

The storage and analysis of the data is based on Art. 6 para. 1 lit. f DSGVO. The Website operators have a legitimate interest in the widest possible visibility in the social media. If the relevant consent has been requested, processing shall be carried out exclusively on the basis of Art. 6 para. 1 letter a DSGVO; consent may be revoked at any time.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission.
Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381. 

For further information, please see Instagram's privacy policy: https://instagram.com/about/legal/privacy/. 

LinkedIn Plugin

This website uses features of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Each time a page of this website containing LinkedIn features is accessed, a link to servers from LinkedIn. LinkedIn is informed that you have visited this website with your IP address. If you click on LinkedIn's "Recommend button" and are logged into your LinkedIn account, LinkedIn will be able to associate your visit to this website with you and your account. We would like to point out that we, as the provider of the website, have no knowledge of the content of the data transmitted or of the use of such data by LinkedIn.

The LinkedIn plugin is used on the basis of Art. 6 para. 1 lit. f DSGVO. The Website operators have a legitimate interest in the widest possible visibility in the social media. If the relevant consent has been requested, processing shall be carried out exclusively on the basis of Art. 6 para. 1 letter a DSGVO; consent may be revoked at any time.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs. 
For further information, please see LinkedIn's privacy statement at: https://www.linkedin.com/legal/privacy-policy.  

 

LinkedIn Insight Tag

This website uses the Insight tag from LinkedIn. This service is provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing by LinkedIn Insight tag

We use the LinkedIn Insight tag to obtain information about visitors to our website. Is a by registering website visitors with LinkedIn, we are able to analyze the key professional data (e.g. career level, company size, country, location, industry and job title) of our website visitors and thus better tailor our site to the respective target groups. We can also use LinkedIn Insight tags to measure whether visitors to our websites have made a purchase or other Take action (conversion measurement).

The conversion measurement can also be carried out across devices (e.g. from PC to tablet). LinkedIn Insight Tag also offers a retargeting function that allows us to display targeted advertising to visitors to our website outside of the website. According to LinkedIn, no identification of the advertising addressee takes place.

LinkedIn itself also collects log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymised). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymised data is then deleted within 180 days.

The data collected by LinkedIn cannot be attributed by us as website operator to specific individuals. LinkedIn will store the personal data collected from website visitors on its servers in the USA and use it for its own promotional activities. Please refer to LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig for details.

Legal basis

The use of LinkedIn Insight is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures including social media.

If the relevant consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 letter a DSGVO; consent may be revoked at any time.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs. 

Opposition to the use of LinkedIn Insight Tag

Disagree with LinkedIn's analysis of user behaviour and targeted advertising at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. 
In addition, LinkedIn members may control the use of their personal information for promotional purposes in their account settings. To prevent LinkedIn from linking information collected on our site to your LinkedIn account, you must log out of your LinkedIn account before you visit our site.

XING Plugin

This website uses features of the XING network. The provider is New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany.

Each time one of our pages containing XING functions is called up, a connection to XING servers is established. To the best of our knowledge, no personal data is stored in this process. In particular, no IP addresses are stored or the usage behaviour is evaluated.

The storage and analysis of data is based on Art. 6 Para. 1 letter f DSGVO. The Website operators have a legitimate interest in the widest possible visibility in the social media. If the relevant consent has been requested, processing shall be carried out exclusively on the basis of Art. 6 para. 1 letter a DSGVO; consent may be revoked at any time.

Further information on data protection and the XING Share button can be found in the XING data protection declaration at: https://www.xing.com/app/share?op=data_protection.  

Pinterest Plugin

On this website we use social plugins from the Pinterest social network, which is operated by Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

When you access a page that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transfers protocol data to the Pinterest server in the USA. This log data may include your IP address, the address of the websites visited that also contain Pinterest functions, the type and settings of the browser, the date and time of the request, your use of Pinterest and cookies.

The data is stored and analyzed on the basis of Art. 6 para. 1 lit. f DSGVO. The Website operators have a legitimate interest in the widest possible visibility in the social media. If the relevant consent has been requested, processing shall be carried out exclusively on the basis of Art. 6 para. 1 letter a DSGVO; consent may be revoked at any time.

For further information on the purpose, scope and further processing and use of the data by Pinterest, as well as your rights and options for protecting your privacy, please refer to Pinterest's Privacy Policy: https://policy.pinterest.com/de/privacy-policy. 

 

8. Analysis tools and advertising

HubSpot

This website uses analysis functions of the software manufacturer HubSpot. HubSpot is a software company from the USA with offices in Ireland (One Dockland Central, Dublin 1, Ireland) and Germany (Koppenstreet 93, 10243 Berlin)

HubSpot is a service platform. The service used is an integrated software solution with which we manage customer data and cover various aspects of our online marketing. This includes, among other things, the analysis of landing pages and reporting. So-called "web-beacons" are used and cookies are stored on the end device used by you. The legal basis for this type of data processing is your consent, Art. 6 para. 1 lit. a) DSGVO.

The following personal data, for example, may be collected in the process: IP address, geographical location, type of browser, duration of the visit, pages called up. The information collected and the content of our website are stored on servers of our software partner HubSpot Ireland. We use HubSpot on the one hand to analyze the use of our website. This enables us to constantly optimize our website and make it more user-friendly. However, we only use your IP address in a shortened version. We may use it to determine which services of our company are of interest to customers and newsletter subscribers and to contact them for advertising purposes. In addition, we use the evaluation to optimize our web offer for you.

The cookies have a normal lifetime of one year. In addition, we delete the personal data collected via HubSpot as soon as the purpose for which it was collected has been achieved, unless legal retention periods prevent deletion.

We have concluded a contract with HubSpot in accordance with Art. 28 DSGVO and fully implement the strict requirements of the German data protection authorities when using HubSpot.
HubSpot has assured us that the data processing is hosted exclusively on servers within the EU. However, it is possible that within the scope of our contractual relationship with HubSpot data may be transferred to the USA.
In HubSpot's Data Processing Addendums, data transmission to the US is based on the standard contractual clauses of the EU Commission.
Details can be found here: https://www.hubspot.de/data-privacy/privacy-shield. 

For more information on HubSpot's privacy policy, click here and for information on the cookies used by HubSpot, click here.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page impressions, length of stay, operating systems used and the origin of the user. Google may combine this data in a profile that is assigned to the respective user or his or her end device.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google on the use of this website is usually transferred to a Google server in the USA and stored there.

The use of this analysis tool is based on Art. 6 para. 1 lit. f DSGVO. The
Website operators have a legitimate interest in the analysis of user behaviour in order to optimise both their website and their advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO; the consent can be revoked at any time.

Data transmission to the US is based on the standard contractual clauses of the EU Commission.
Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

 

IP Anonymisation

We have activated the IP anonymization function on this website. This means that your IP address will be read by
Google within Member States of the European Union or in other Contracting States of the
Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the internet. The IP address transmitted by your browser within the scope of Google Analytics is not combined with other data from Google.

Browser Plugin

You can prevent Google from collecting and processing your information by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information on how Google Analytics handles user data, please refer to the Google Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order processing

We have concluded a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics

This website uses the "demographic features" function of Google Analytics to measure
to be able to show website visitors suitable advertisements within the Google advertising network. This allows reports to be generated that provide information on the age, gender and interests of
Site visitors included. This data is derived from interest-based advertising by Google and from visitor data from third parties. This data cannot be associated with any particular person. You can disable this feature at any time in the ad settings in your Google Account, or generally prohibit Google Analytics from collecting your information as described in the "Opting out of data collection" section.

Google Analytics E-Commerce Tracking

This website uses the "e-commerce tracking" feature of Google Analytics. With the help of E-Commerce-
Tracking, the website operator can use the purchasing behavior of the website visitors to improve his
Analyse online marketing campaigns. Information such as the orders placed, average order values, shipping costs and the time from viewing to purchase of a product is recorded. This data can be summarized by Google under a transaction ID, which is assigned to the respective user or his device.

Storage period

User and event-level data stored at Google that is linked to cookies, user IDs (e.g., User ID) or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) is anonymized or deleted after 14 months. Please see the following link for details:
https://support.google.com/analytics/answer/7667196?hl=de

Fastbase Webleads Add-On for Google Analytics

Our website uses the Fastbase Webleads add-on from Fastbase Inc, with headquarters at 140 Broadway, 10005 New York, USA. The add-on compares data from Google Analytics with the Fastbase database, a kind of online business register. This database provides us, as a Fastbase customer, with specific company and contact information about visitors to our site. The legal basis for using Fastbase is our legitimate interest in the efficient pursuit of our business interests (Art. 6 par. 1 lit. f DSGVO). For more information about Fastbase's privacy policy please refer to Fastbase's privacy policy: https://analytics.fastbase.com/privacy-policy

Google AdSense

This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Adsense, we can display targeted advertisements from third parties on our let the page fade in. The content of the advertisements is based on your interests, which Google determines based on your previous user behaviour. In addition, contextual information such as your location, the content of the website you are visiting or the Google search terms you entered is also taken into account when selecting the appropriate ad.

Google AdSense uses cookies, web beacons (invisible graphics) and similar recognition technologies. This enables information such as visitor traffic on these pages to be evaluated.

The information collected by Google Adsense about the use of this website (including your IP address) and the delivery of advertising formats is transferred to a Google server in the USA and stored there. This information may be passed on by Google to contractual partners of Google. However, Google will not merge your IP address with other data stored by you.

The use of AdSense takes place on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in marketing his website as effectively as possible. If the appropriate consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Data transmission to the US is based on the standard contractual clauses of the EU Commission.
Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

Google Remarketing

This website uses the functions of Google Analytics Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Remarketing analyses your user behaviour on our website (e.g. click on certain
products) in order to classify you into specific advertising target groups and then to play out suitable advertising messages to you when you visit other online offers (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Remarketing can be linked to the cross-device functions of Google. In this way, interest-based, personalized advertising messages that were adapted to you on one device (e.g. mobile phone) depending on your previous usage and surfing behavior can also be displayed on another of your devices (e.g. tablet or PC).

If you have a Google Account, you can opt-out of personalized advertising by clicking on the following link: https://www.google.com/settings/ads/onweb/.

The use of Google Remarketing is based on Art. 6 para. 1 lit. f DSGVO. The
website operator has a legitimate interest in the most effective marketing of his
products. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 letter a DSGVO; consent may be revoked at any time.

Further information and the data protection regulations can be found in the Google data protection declaration at: https://policies.google.com/technologies/ads?hl=de.

Target group formation with customer comparison

For the target group formation we use among other things the customer comparison of Google Remarketing.
Here we transfer certain customer data (e.g. e-mail addresses) from our customer lists to Google. If the customers in question are Google users and are logged in to their Google account, they will be shown suitable advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Conversion Tracking allows Google and us to see if the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This
Information is used to create conversion statistics. We learn the total number of users who have clicked on our ads and what actions they have taken. We do not receive any information that can be used to personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.

The use of Google Conversion Tracking is based on Art. 6 para. 1 lit. f DSGVO. The
Website operators have a legitimate interest in the analysis of user behaviour in order to optimise both their website and their advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO; the consent can be revoked at any time.

More information on Google Conversion Tracking can be found in Google's privacy policy:
https://policies.google.com/privacy?hl=de.

Google DoubleClick

This website uses features of Google DoubleClick. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland, (hereinafter "DoubleClick").

DoubleClick is used to display interest-based advertisements to you across the Google advertising network. DoubleClick can be used to tailor the ads to the interests of each viewer. For example, our ads may appear in Google search results or in banner ads associated with DoubleClick.

In order for DoubleClick to serve ads to users based on their interests, DoubleClick must match the
viewers and provide them with their visited websites, clicks and other information about the
be able to assign user behaviour. DoubleClick uses cookies or similar
recognition technologies (e.g. device fingerprinting). The information collected is combined into a pseudonymous user profile in order to display advertising that is in the interests of the user concerned.

Google DoubleClick is used in the interest of targeted advertising. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

For further information on the possibility to object to the advertisements displayed by Google, please refer to the following links: https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated.

Crazy Egg

This website uses the web analysis service "Crazy Egg" of Crazy Egg Inc. USA to collect statistical data on the use of our website. With the help of Crazy Egg Inc. technologies, user information is collected and transmitted to the servers of Crazy Egg Inc. Insofar as personal data is also processed in the process, this is done in accordance with Art. 6 Para. 1 letter f DSGVO on the basis of our justified interest in the statistical analysis of user behaviour for optimisation purposes.

The technology makes it possible to collect, analyse and visualise the activities of the user during the visit to our website. For example, we have the possibility of using a "heat map" to identify which areas of our website are most frequently visited and clicked on. Cookies are also used for this purpose.

Users can object to the collection and storage of data by Crazy Egg Inc. by contradicting this in our cookie banner.

The purpose and scope of data collection and the further processing and use of data by Crazy Egg as well as the relevant rights of users and setting options for the protection of your privacy can be found in the data protection information of Crazy Egg, Inc. USA at https://www.crazyegg.com/privacy.

Microsoft Dynamics

For customer support we use the Customer Relationship Management Tool "Dynamics 365" from the provider Microsoft (Headquarters: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland). Dynamics helps us to arrange appointments with potential customers interested in our company and to prepare offers. The tool components (e.g. forms) integrated in our online offer use so-called "cookies", which are stored on the user's computer and enable us to analyze the use of the website.

The legal basis for the use of Microsoft Teams as a CRM tool is our legitimate interest in efficient customer care when using our website in accordance with Art. 6 Para. 1 lit. f DSGVO.

When you visit our website for the first time, you have the opportunity to object to the use of cookies. You will find the link to the deletion of your consent in this data protection declaration.

Users can find further information on data protection in the current Microsoft data protection declaration at https://privacy.microsoft.com/de-de/privacystatement. 

Users can find further information on the use of cookies in connection with the system at https://docs.microsoft.com/de-de/dynamics365/customer-engagement/marketing/cookies. 

In the course of our use of Microsoft online services, we have concluded the Microsoft Customer Agreement with Microsoft. This agreement also contains a clause on the proper processing of orders and on the conclusion of the European Union standard contractual clauses Microsoft has assured us that the data processing is hosted exclusively on servers within the EU. However, it is possible that, in exceptional cases, data may be transferred to the USA as part of our contractual relationship with Microsoft.

These data transfers to the USA are based on the standard contractual clauses of the EU Commission.
Details can be found here: https://docs.microsoft.com/de-de/microsoft-365/compliance/offering-eu-model-clauses?view=o365-worldwide 

 

9. Newsletter, mailings und downloads

Newsletter, mailings und downloads with HubSpot

On our website you can register for our newsletter as well as download our provided content offers (whitepapers, ebooks, checklists, posters, etc.). If you provide the registration form with data about yourself, this data will be used within the scope of the consent you have given there. For our newsletter and downloads we use the services of the software manufacturer HubSpot. HubSpot is a software company from the USA with offices in Ireland (One Dockland Central, Dublin 1, Ireland) and Germany (Koppenstrasse 93, 10243 Berlin)

The service we use is an integrated software solution with which we manage customer data and cover various aspects of our online marketing. These include among others: Email marketing (newsletters and automated mailings, e.g. to provide downloads) and contact management (e.g. user segmentation & CRM). The legal basis for this type of data processing is your consent, Art. 6 para. 1 lit. a DSGVO, e.g. in the context of ordering newsletters or registering on our website.

We use the tracking tool of our newsletter service provider HubSpot for the purpose of tailoring our newsletters to your needs and continuously optimizing them. With a tracking pixel in the newsletter we record the opening, or via tracking link the click on a link in the newsletter.

The information is used to evaluate the use of the newsletters, to compile reports on the newsletter activity and to provide other services associated with the use of the newsletter for marketing purposes and to design these newsletters in line with requirements. This information is not transferred to third parties, unless required by law.

You may object to the sending of newsletters and mailings by HubSpot at any time with effect for the future by clicking on the unsubscribe link in the respective e-mail. If, for example, you unsubscribe to your newsletter, your data will be deleted as far as possible.

We have concluded a contract with HubSpot in accordance with Art. 28 DSGVO and fully implement the strict requirements of the German data protection authorities when using HubSpot.
HubSpot has assured us that the data processing is hosted exclusively on servers within the EU. However, it is possible that within the scope of our contractual relationship with HubSpot data may be transferred to the USA.
In HubSpot's Data Processing Addendums, data transmission to the USA is based on the standard contractual clauses of the EU Commission.
Details can be found here: https://www.hubspot.de/data-privacy/privacy-shield 

For more information on HubSpot's privacy policy, click here and for information on the cookies used by HubSpot, click here.

 

10. Plugins and tools

YouTube with enhanced data protection

This website integrates videos from YouTube. The operator of the site is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in enhanced privacy mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this site before they watch the video. However, the enhanced privacy mode does not necessarily preclude the sharing of information with YouTube partners. For example, YouTube connects to the Google DoubleClick network whether or not you are watching a video.

When you start a YouTube video on this site, a connection to the servers of
YouTube. This tells the YouTube server which of our pages you have visited.
If you are logged in to your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

In addition, YouTube can store various cookies on your end device after starting a video or use comparable recognition technologies (e.g. device fingerprinting). In this way, YouTube may obtain information about visitors to this website. This information will include
used to collect video statistics, improve the user experience and prevent fraud.

Once a YouTube video is launched, it may trigger other data processing operations over which we have no control.

YouTube is used in the interest of an attractive presentation of our online offers.
This represents a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Further information on data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de

Vidyard

Videos from Vidyard are integrated on this website. This video player is operated by Buildscale, Inc. in Kitchener, Canada. When you visit one of our sites equipped with a Vidyard plugin, a connection to the Vidyard servers is established. This tells the Vidyard server which of our pages you have visited.

Vidyard is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest in the sense of art. 6 paragraph 1 lit. f DSGVO.

Further information on the handling of user data can be found in Vidyard's privacy policy at: https://www.vidyard.com/privacy/

Wistia

Videos from Wistia are integrated on this website. This video player is operated by Wistia, Inc. 120 Brookline Street, Cambridge, Massachusetts, 02139 USA. When you visit one of our sites equipped with a Wistia plugin, a connection to the Wistia servers is established. This tells the Wistia server which of our pages you have visited.

Wistia is used in the interest of an attractive presentation of our online offers. This constitutes a legitimate interest in the sense of Art. 6 para. 1 lit. f DSGVO.

Further information on the handling of user data can be found in Wistia's Privacy Policy at: https://wistia.com/privacy

Google Web Fonts

This site uses so-called web fonts, which are provided by Google, for the uniform display of fonts. The Google Fonts are installed locally. There is no connection to Google servers.

Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in the Google privacy policy: https://policies.google.com/privacy?hl=de.

Awesome Font

Our website uses so-called web fonts, which are provided by Fonticons, Inc. for the uniform representation of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.

For this purpose, the browser you use must connect to the servers of Fonticons, Inc. This allows Fonticons, Inc. to know that your IP address was used to access our website. The use of web fonts is in the interest of a uniform and attractive presentation of our online offers. This represents a legitimate interest in the sense of Art. 6 Para. 1 lit. f DSGVO. If your browser does not support web fonts, a standard font will be used by your computer.

Further information about Font Awesome can be found at https://fontawesome.com/help and in the privacy policy of Fonticons, Inc. at https://fontawesome.com/privacy.

Google Maps

This site uses the map service Google Maps. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
To use the functions of Google Maps it is necessary to store your IP address.

This Information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.
Google Maps is used in the interest of an appealing presentation of our online offers and to make it easy to find the places we have indicated on the website. This represents a legitimate interest in the sense of Art. 6 Para. 1 lit. f DSGVO.

If a corresponding consent has been requested, processing shall be carried out exclusively on the basis of Art. 6 para. 1 letter a DSGVO; consent may be revoked at any time.

Data transmission to the USA is based on the standard contractual clauses of the EU Commission.
Details can be found here:
https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

For more information on the handling of user data, please see Google's privacy policy:
https://policies.google.com/privacy?hl=de.

Google reCAPTCHA

We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on this website. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of reCAPTCHA is to check whether the data input on this website (e.g. in a contact form) is done by a human being or by an automated program. For this purpose, reCAPTCHA analyses the behaviour of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis evaluates
reCAPTCHA collects various types of information (e.g., IP address, time spent on the website by the website visitor, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

The storage and analysis of the data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in protecting his web offers from abusive automated spying and from SPAM. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 letter a DSGVO; consent may be revoked at any time.

Further information on Google reCAPTCHA can be found in the Google Privacy Policy and the Google Terms of Use under the following links:
https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

Make appointments with the Can Do Meeting Calendar

If you make an appointment with us via our meeting calendar, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.

The processing of this data is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f DSGVO. Specifically, our legitimate interest consists in the efficient processing of your contact request regarding our products and services.

For the efficient processing of your appointment request we use the tool HubSpot Meeting Calendar, of the provider HubSpot Inc. (25 First Street, 2nd Floor, Cambridge, MA 02141, USA) with offices in Ireland (One Dockland Central, Dublin 1, Ireland) and Germany (Koppenstrasse 93, 10243 Berlin). Legal basis for the use of HubSpot are our legitimate interests in the efficient and fast processing of user requests and the optimization of our online offer according to Art. 6 para. 1 lit. f DSGVO.

The data entered by you in the inquiry form will remain with us until you request us to delete it, revoke your consent for storage or the purpose for which the data was stored no longer applies (e.g. after completion of the processing of your inquiry). Mandatory legal provisions - in particular retention periods - remain unaffected.

 

11. Participation in the Amazon partner program

Amazon Partner Program

The operators of this website participate in the Amazon EU Partner Program. On this website, advertisements and links to the Amazon.de site are integrated through Amazon, where we can earn money through advertising reimbursement. Amazon uses cookies or comparable recognition technologies (e.g. device fingerprinting) to trace the origin of the orders. This enables Amazon to recognise that you have clicked on the partner link on this website.

The storage and analysis of the data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the correct calculation of his affiliate remuneration. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Further information on data use by Amazon can be found in Amazon's data protection declaration: https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.

 

12. ECommerce and payment provider 

Processing of data (customer and contract data)

We collect, process and use personal data only to the extent that they are necessary for the establishment, content or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures. We collect, process and use personal data on the use of this website (usage data) only to the extent necessary to enable or charge the user for the use of the service.

The collected customer data will be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected. 

Data transmission upon conclusion of contract for services and digital contents

We only transfer personal data to third parties if this is necessary for the execution of the contract, for example to the credit institution commissioned with the payment processing.

A further transmission of the data does not take place or only if you have expressly agreed to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

 

13. Webinars and video conferences

Zoom

For the implementation of our webinars and video conferences, we use the external service provider Zoom as part of an order processing.
The service provider is Zoom Communications Inc, San Jose, 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA.

Details on data processing can be found in the
Privacy Policy of Zoom:
https://zoom.us/de-de/privacy.html.

We have been assured that our use of Zoom involves the use of data centres in the service provider's "EU cluster".

If, contrary to our expectations, data is nevertheless transferred to the USA, this will be based on the standard contractual clauses of the EU Commission.
Details can be found here:
https://zoom.us/de-de/privacy.html.